Alejandro: The industry as a whole where Segment is, how do you see the industry evolving over the next couple of years? The world has some set of problems, and if youre not solving those problems, and it really doesnt care how you think it should work. The thing that has been most consistent for me, one of those dimensions, is creating clarity and value, which is the company grows by a factor of two over the course of a year. We built this little 50-line piece of code that could send data from our classroom lecture tool out to all three of those tools and would let us figure out which tool was better later on, just like a data piping JavaScript Library. And Around the Series C, its all about numbers at that point. The numbers are important, but I still found that it was heavily still all about the vision. We still had no revenue, so we went out and raised a 2-million-dollar seed-extension round from Kleiner Perkins and E.ventures based on the traction that we were having in customer reviews, but not based on revenue. I think talking about culture is also going to be very interesting with our guest. Finally, we get to this moment we realize our analytics tool has failed. Reinhardt: It's really not something we pay attention to. Spring 2012. Finally, we get to this moment we realize our analytics tool has failed. : I find that the most motivating times for me are when it becomes clear that over the previous quarter of two, that I have failed at something because that, to me, means that over the next quarter, I now understand the thing that I need to get better at. Segment captures and controls the movement of customer data through APIs, which can be leveraged for an organization's marketing activities. Its like a snowball effect kind of thing? Bloomberg Daybreak, anchored from New York, Boston, Washington DC and San Francisco provides listeners with everything they need to know. Ilya Volodarsky: I work in the products engineering team, so both doing products and engineering. Its difficult to differentiate and build a compelling product. This story has been updated to reflect that Twilio's acquisition of Segment was completed on Nov. 2, according to Twilio. My co-founder is like, You know what? Alejandro: Thats very powerful, Peter. $140 per post at $7/CPM. Peter Forsberg is a Swedish retired professional hockey player. Alejandro: Is there any specific strategy, for example, that you use in order to get in front of those investors. We always find ourselves having to put way more effort into that than we think is necessary, and it always pays back in spades to reinforce our core company values again and again in as many different places as we can in the interview process, in the welcome package for onboarding, in the performance review at all hands every two weeks, etc. Hear the latest economic, business and market news, as well as global, national, and local news. : You can reach me on Twitter at @reinpk. Peter Reinhardt: Thanks so much for having me. How do you go about scaling the team? Driven, curious and inclusive leader. Dateability aims to be the first dating app for the long-term disabled and chronically ill to offer a modern and compassionate user experience to a diversity segment that has traditionally been invisible and underserved in the world of online dating. They dont have time to talk to customers. : Yeah. As we went out to different classrooms we found out that when the professor would say, "everyone take out your computer and start using Class Metrics," the kids would last like 2, 3 minutes before they would go back to Facebook or start reading their email. Peter Reinhardt: About six months after we launched the open source library, we had a good bit of free traction some customers using the product for free. Theyve seen the progress over six to nine months. I know that next year, the challenge is going to be twice as hard again. I do not understand how this is a big idea. We had a huge fight as all four co-founders, and I went home and was wracking my brains trying to figure out how to kill this idea, and eventually figured it out. Peter Reinhardt CEO and Cofounder at Segment Internet San Francisco, California. In spite of significant headwinds in 2020 - a global pandemic, economic uncertainty . Number of Past Jobs 1. How can they position scheduling that meeting and keeping the fundraising conversation in the background so that they can target the discussion more towards seeking advice and then later on getting the money price, but making sure that its not going into that direction yet? Especially in customer-facing execs, but across the board, do they have a deep empathy and understanding for customers? Peter Reinhardt: I dont think we did a good job of this at first. Filmography. Peter, the people that are listening are probably wondering How do I get the attention from an investor because obviously investors are in the game of investing. We believe in you guys. : You had a very good problem and, obviously, explosive product/market fit, but also, its tricky because now youre getting all these different people, different feedback, and requests. When? In high school, the first entrepreneurial thing that I got myself into was starting a high school underground newspaper called The Watchdog. . It ended up not being useful at all. We Googled analytics tools, and we found Google Analytics, Mixpanel, and Kissmetrics, but we couldnt figure out which of those analytics tools was actually good or was the right fit for us. But the world has its problems, and it doesnt care what you think in terms of how it should operate. Peter, the people that are listening are probably wondering How do I get the attention from an investor because obviously investors are in the game of investing. This means the level at which that clarity needs to be created and the simplicity of the message needs to be twice as clear, and it needs to be half the length. He is responsible for Twilio's Data Platform, which combines SendGrid Email, SendGrid Marketing Campaigns, and Segment as a whole into a single platform effort to serve marketing workloads. If it is then, at least, in the B2B world selling software to other businesses, I think you can do a lot of good product/market fit testing with relatively few conversations. Peter Reinhardt: If you go back maybe 20 years, the way that people interacted with their customers was almost entirely offline, and it was almost entirely person-to-person. Though we found there were actually thousands of these different tools out there that do these different jobs particularly well, they all kind of require the same data under the hood. In fact, before MIT, the friends didn't know much about start-up culture. Then I went off to MIT and started studying aerospace engineering there. After a year of working on that, we had burned down to maybe 100k left in the bank, and we didnt have that much cash left. Ive never found misalignment with an investor where theyre like, Oh, I dont want to talk to you if youre not fundraising. Theyre like, Oh, great. "Ian was like, 'You know what, I think there's a big business behind Analytics.js and I think we should do that instead,'" Reinhardt says. Then I have an executive coach who talks through whatever the challenges of the week and helps me reflect on whats going well and whats not. How did you go about that? Peter Reinhardt, Segment's CEO, has spoken publicly about being the data infrastructure for the next generation of marketing tech. It's fascinating how every startup has their own really individual, really unique journey. I also set personal goals once a year and reflect on them quarterly. Right? What a Series A and from top tier guys. I do find that vacation is critically important for actually going and reflecting on things. Then, over time, as the stakes have gotten higher, weve gotten better at figuring out how to determine whether something is really going to move the needle, which surprisingly, that didnt come from learning more about product management. Alejandro: Once you started on the execution of this, and you got this great feedback, it took a little bit of time until finally, you got the Series A in place. In your case, how much capital have you guys raised for Segment? Like, sure, sales is one channel of the 20 I just mentioned, but its just one of 20. : I think the world that we see ourselves and all our customers moving towards is one where all of the data across all of their customer touchpoints is collected and synthesized into a modern customer data system of record, and thats what were trying to build. Further east is none other than long-time resident media tycoon Kerry Stokes, chairman of Seven West. By clicking Accept all you agree that Yahoo and our partners will process your personal information, and use technologies such as cookies, to display personalised ads and content, for ad and content measurement, audience insights, and product development. We raised a bit of money coming out of demo day for Y Combinator, about 600k. If you can leave a review as well, that would be fantastic. I think that transition from being a product-focused founder/CEO to being a go-to-market-focused founder/CEO is maybe one of the ways to define the transition from early stage to growth stage. "That was a big moment for us," Reinhardt says. I think if you just run straight at the problem and dig as deep as you possibly can into the problem, gather all the data that you possibly can, talk to as many people as you possibly can, the solution is probably not actually that hard. So it was a really fast growth year. Volodarsky: Basically, long story short, we just hacked around on different side projects for a few years, until we settled on one and then we dropped out to do Y Combinator in the summer of 2011. I think MIT is a really good place to learn theoretical computer science, but I find that many of the hardest skills to be a successful software engineer you learn in the industry right afterwards: learning how to be on a team, set a team's mission and vision, and keep people motivated. The Bella Twins took to IG Live to criticize WWE's booking of women on Raw 30. Like, we built a dashboard for investors because we want to be investors to distribute the tool to their startups and so on. He is an actor, known for Offiziere (1986), Die Sprungdeckeluhr (1990) and .zu Stein. You may opt-out by. That pays back in spades as people then operate on the same operating system of what everyone values inside the company. Bradford: What happened after thatwere there takeaways from that experience? How are you able to filter through that to be able to focus and prioritize what matters on the roadmap in front of you? . 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