The aptitude and skills inspire as well as influence the subordinates to achieve a common goal. Read the stories behind our sustainable products on board. The leadership team has 23 years of experience inside the company. For details on how we use your information, please see our privacy policy. Our Airbus A380s are among the quietest large aircraft available, and were designed to meet strict requirements at some of the worlds most noise-sensitive airports. Global Base2: Given its global base and high number of transit passengers, connections at Emirates Dubai hub were essential for running its network effectively. Dubai Desert Conservation Please click here for more information. With huge number of population traveling between the European and the American (South/North) regions, there is nothing much Emirates can do to attract these customers. Emirates has actively supported fragile habitats since 1999, when it established the Al Maha Desert Resort and Spa in Dubai with a 27 square kilometres conservation reserve for the protection of desert fauna and flora. Lastly, our refurbished London office features LED lighting, upgraded air conditioning, and a more efficient use of floor space, resulting in a reduction of 60% in electricity consumption. Demand-side management of electricity will play a role, as will increased public transportation. Air Traffic: In the past decade Emirates has gained advantage with its lower air traffic levels, helping it to have its customers arrive the hub on time to connect to their respective flights. Emirates Airlines is one of the largest airlines in Asia. The implementation ofidle reverse thrust on landing, instead of switching the engines into reverse thrust. Our customers, staff and regulators are increasingly conscious about the environment and greenhouse gas emissions. Typically for an airline this means having a modern and efficient fleet, and Emirates has this, with an average age of fleet in 2020-21 of 7.3 years. To lure tourists, Emirates partnered with local tourism organizations to promote the city of Dubai. I am a UK resident and the airline youll have to use is Air France / KLM. Customer Service: In an industry characterized by decreased service amenities and increased discomfort to improve bottom lines, part of Emirates appeal to many passengers was its emphasis on a premium service experience. Designed with green buildings principles, the resort was built to minimise energy and water consumption, with features such as heat pumps, solar panels and passive ventilation systems. Emirates invested over AU$ 125 million into this project to ensure the conservation of the unique bio-diversity of this valley and has since planted over 175,000 native trees and shrubs across the site. This team is also using LED lights for aircraft cabin maintenance where they have the added advantage of being much cooler than the lights they replaced. Once the planes were confirmed, the planning team examined the overall fleet, the available craft currently in use, and how many planes remained. It has not just increased its fleet size, but has also held stakes8 in many major airlines around the world such as Alitalia, Air Serbia and Jet Airways. Operates 269 aircraft, including Airbus A380 and Boeing 777 aircraft, making it one of the busiest operators of these types of planes on the planet. Is Emirates strategy sustainable? The UAE government supported Emirates entry into new markets by negotiating bilateral aviation agreements with foreign states whose markets Emirates wished toenter. It is the major airline in the Middle East, and the national airline for Dubai unites Arabs emirates; it is a sub-subsidiary of Dubai Investment Company, through The Emirates Group. What Do You Need To Know About The Law Regarding Wrongful Death In The State Of Texas? what is the competitive advantage of emirates airlines? Location2: The Dubai benefited from several inherent strategic advantages as a hub city. For more information, you can read the Emirates Group's Environmental Policy(Opens a PDF in a new tab). A loss of Dhs22 was recorded by Emirates Group last year for its first annual profit in over 30 years. some airlines are doing this through reducing weight on the aircraft. Thus by missing this route, Emirates has a significant part of the global traveling sector out of its reach. Chairman's message Please click here for more information. Dubais Tourism: Dubais government had worked hard to build up the citys tourism base and establish it as a travel and logistics hub high-profile projects, along with close coordination with the hospitality industry. This reduces the aircrafts fuel consumption because of less accumulation of dirt, and reduces the number of times the aircraft has to be washed to about three times a year. They also assured the companies with a guaranteed buy from them. Doha Airport, Qatar airlines primary hub has reported to have more than 90% of its arrivals customers to be in transit for their next flight. 14. Emirates promotes its sustainable operations through three core environmental initiatives: Reducing fuel emissions; . 2023 The Emirates Group. International benchmarks illustrate that even todays aviation system does not fulfil current demand. The improvement of loading efficiency to match the ideal trim line, resulting in a more aft Center of Gravity (CG) position and less fuel burn. Using these blankets both prevents the plastic bottles ending up in landfill, and saves energy and emissions in the manufacturing process compared with using new plastic materials. Representing about 5 per cent of Dubais total land area, this is the biggest piece of land which Dubai has dedicated to a single project. The connectivity option made Emirates push to reach many destinations as possible. Our business units are constantly on the lookout for opportunities to reduce resource consumption, repurpose items, and recycle materials when they reach the end of their life all essential aspects of a circular economy. what are airlines doing to be more sustainable? In over a period of 29 years, Emirates has grown to be one of the biggest players in the airlines industry. ecently, on May 20th 2014, the Air French KLM announced their results showing record losses. Course Hero is not sponsored or endorsed by any college or university. Emirates policy of investing in the most modern, eco-efficient technology available means we have one of the youngest fleets in the industry. Local government support 3. Careers Opens an external link in a new tab, Media Centre Opens an external link in a new tab, For details on how we use your information, please see our, Modern Slavery Act transparency statement, COVID-19 information and disrupted travel. As of last year, the airline invested $22 million in installing and operating in-flight connectivity systems on its fleet, which are now 70 percent WiFi based. The leadership in the organisation were able to capitalize on this initial funding by the Dubai Royal Family and flew out of Dubai with just two aircrafts, leased Boeing 737 and an Airbus 300 B4 from the Pakistan International Airlines. Strong growth and world class infrastructure 2. Emirates has a modern and fuel-efficient fleet with an average age of 6.5 years. But with the increased air traffic by Emirates itself, having being forecasted to carry twice as capacity soon in future. The gateway created by Emirates, has no upper hand in these unfortunate situations as their hub will take a longer flight time. Dubai Desert Conservation Please click here for more information. Our Economy Class blankets on long-haul flights are made from 100% recycled plastic bottles. Aircraft weight management Emirates continuously reviews its inflight product and cabin environment to reduce aircraft weight (and thereby fuel burn) without compromising on customer experience. The 2,990 panels form a roof over the carpark, and are expected to generate in excess of 1,800 megawatt-hours of electricity and save around 800 tonnes of carbon dioxide every year. Emirates enjoy the low price of fuel and also the low cost labour in this region, which is more than just convenient for an Airline operator. The company has maintained a world class flight operation introducing cheaper long haul flights which is highly profitable. We also regularly clean our aircraft with a water-saving drywash procedure, which uses a small amount of cleaning agent applied with cloths. These efforts have been ongoing since 2003, and the airline has also been working with IATA to extend this routing system across the world as a standard operating procedure where possible. The aviation industry recognises that, although its responsible for less than 2% of global carbon dioxide emissions from human activity, it must be committed to growing sustainably and reducing growth of its emissions. Introducingfuel-efficient practices while the aircraft is on the ground, such as: the use of ground power units instead of the aircraft Auxiliary Power Unit (APU), and switching one or two engines off while taxiing in after landing. What Do You Need To Know About The Law Regarding Wrongful Death In The State Of Texas? Due to the lower operation cost, Emirates was able to pass the benefits on to the customers which many of its competitors couldnt afford to. Emirates has other advantages that have placed it on a par with Singapore Airlines the two are the worlds fastest-growing and most profitable jetliners- including its remarkable Dubai location within an eight-hour flight of more than half the worlds population2. Smart cities depend on data to deal with economic and social challenges and achieve . We look forward to the development of biofuels that are technically safe, cost competitive, and truly sustainable, with a viable supply chain in place from feedstock to the aircraft. All rights reserved. The location of Emirates primary hub does not allow it to take any advantage of people traveling from Europe to Americas. It also standardized the customer experience. 3. The Emirates Group vision is to become a leading global corporation in the traveling field, so it expands its businesses into every part of travel and tourism (The Emirates Group 2016). For Emirates, the flexibility in operations meant covering trips to the entire world and having customers reach their destinations at the mostpreferable time. Strong growth and world class infrastructure 2. Pacific Sector: Emirates has been very successful in connecting eastern and western worlds. This has so far saved 95 million bottles from landfill. Is Henkel Corporation An Rspo Sustainable Certified Palm Oil Company, 12 Steps to Clear Safari Browser Cache on Mac, Vaccine Waitlist Dr. B Helped Millions: Heres How. We firmly support the four-pillar strategy to reduce emissions developed by our industry body the International Air Transport Association (IATA). Helping & empowering business owners for over 15 years, helping them to understand how to protect own interests, build bridges to amplify joint ventures, adapting new business practices and solutions. Retrieved from http://studymoose.com/the-emirates-airlines-success-essay. The government maintained a strict arms-length financial relationship with the airline through its holding company, the Investment Corporation of Dubai (ICD). All Rights Reserved. Meanwhile, in a complete contrast, The Emirates Airlines have passed a massive order of 32 Airbus 380 super jumbo jets at the Berlin Air show 2010. The Emirates Flight Catering solar rooftop power plant has 8,112 individual solar panels and is expected to generate 4,195 megawatt-hours of electricity annually, allowing the company to reduce traditional energy consumption by 15 per cent across its laundry, food manufacturing and staff accommodation facilities. These reports provide far less information about the strategy, but do have . Explain. But, when it comes to the pacific travels, they have no existence. Don't use plagiarized sources. Younger & Limited number of Fleets3: Restricting its fleet to only three types allowed Emirates to optimize its pilot Deployment more effectively and serve its long-haul destinations. For customers, it also served as the fastest way to connect to their destinations, where in other major carriers offered a zigzag path. In 2021-01, the state intends to receive $1 billion in revenues. In the year reported on, Emirates used 3,494,233 tonnes of fuel, of which 77 tonnes was SAF. A total of 31 per cent of the companys work force was laid off due to redundancy across all parts of the business. Twice a day, once from 12 a.m.2 a.m. and again from 6 a.m. 8 a.m., a spike of passengers deplaned from points west for a two-hour window to connect to their east-bound flights. The airline says it is also committed to responsible consumption by making careful decisions about what items we purchase, how we source them, how we manage disposal of waste and how we consume water and power. It reflects how Emirates strategies are sustainable at present day business. CHCDIS010 Provide person-centred approaches to people with disability with complex needs Ver 000(1). Emirates Flight Catering is one of the worlds largest airline catering firms, and they run a recycling programme to match the scale of their operation. Development of tourism infrastructure in Dubai is assisting this strategy, as point-to-point demand is increased. Dubais abundant sunshine helps to power our state-of-the-art Engine Maintenance Centre, where we installed a one megawatt array of solar photovoltaic panels. Middle East aviation markets, especially United Arab Emirates, have set the level for reforming their aviation systems and have started encouraging trading and deregulation of airlines rules. We strive to be leaders in environmental performance in our industry and in our region, and were committed to complying with all applicable environmental regulations and standards. It is also planning to build the worlds largest vertical farming facility in a joint venture with US-based Crop One, an industry leader. Aging Fleet3: Emirates has been amazing in providing world class services, and most of the credit goes to the young fleet size, which are equipped with modern technologies. Dubai hub. Emirates was capable of reducing their fixed cost, and the subsidies and Tax exemptions by the government fused many of the profits made by the company into its own development. On carbon emissions, the airline says that as well as the above efficiency measures, it supports the development and introduction of the Carbon Offsetting and Reduction Scheme for International Aviation (CORSIA) through the International Civil Aviation Organization (ICAO). Helping & empowering business owners for over 15 years, helping them to understand how to protect own interests, build bridges to amplify joint ventures, adapting new business practices and solutions. Etihad has agreed to be in code-shares9 with some of the major players in the industry. Most of the Asian and Australian population traveling to Americas find it easier to travel via Singapore Airlines which has a lower travel time, such as Sydney to California; Others traveling from developing regions of china find it convenient to fly to European regions with Turkish airlines. Due to the sustainable business practices carried out at the Emirates group, the company has achieved sustainability. Emirates reaffirms its wildlife commitments on World Environment Day. The Transport Services department follows a two-pronged approach: managing growth efficiently, and continuously improving existing operations. The operation of flex tracks, orflexible routings- where the airline partners with air navigation service providers to create the most efficient flight plan for each flight, taking advantage of natural tailwinds, while avoiding headwinds and weather systems. Introducing a robust fuel monitoring system and advanced data analytics, which has resulted in reduction of discretionary fuel uplift from crews and dispatchers. SWOT Analysis stands for - Strengths, Weaknesses, Opportunities, and . Emirates integrates its business strategy to include two main metrics. Read more about this strategy at www.enviro.aero(Opens in a new window). The airline operates across more than 140 destinations in six continents, with over 3600 flights every week. Emirates, will have to make some strategic moves either to have their airlines positioned to be an average cost airline with premium services, to have a fair trade-off with its customers and gain the depreciating markets from low cost airlines. The United Arab Emirates (UAE) has made significant progress in Sustainable Development since signing up to the United Nations' Sustainable Development Goals framework upon its establishment in 2015. . First, the business model and how to become more profitable, and second, its operational effectiveness. Qatar airlines has also joined the One-World air alliance15, providing customers with a greater value in the any of the seating class and helping them earn frequent flyer points. As part of our effort to save gas emissions, our fleet is being reduced while maintaining a lighter profile and using new air traffic control software. The Belgian airline Air France offers services on the route. It takes time and concerted executive attention to develop the necessary attitudes, mental models, strategies, and practices that can leverage the core business and turn sustainability into an advantage. Getting more customers is the main goal. The new Terminal had become a new face of the Emirates airlines and one more reason for the customer to fly Emirates. Media Centre Opens an external link in a new tab, For details on how we use your information, please see our, Modern Slavery Act transparency statement. Today, the Emirates Group is one the most comprehensive travel and tourism operation in the world. Due to the lower operation cost, Emirates was able to pass the benefits on to the customers which many of its competitors couldn't afford to. Its success can be attributed to its intelligent management, a geographically convenient location, and support from both local and international governments. Is Emirates strategy sustainable? For details on how we use your information, please see our privacy policy. The lower labour which Emirates have enjoyed over the past decade will be one of the major factor shaping the future of Emirates as the leader of aviation industry. We can link its success to the leadership of the company and to the Dubai Governments support. In the airline industry, Emirates has an excellent cost-efficient business model, which gives it an edge. Emirates introduces eco-friendly blankets made from recycled plastic bottles. Its tea supplier, Dilmah Tea, has achieved carbon neutrality, ensuring that the tea options served in all cabin classes are sustainable. Abstract. does emirates airlines have good capacity management strategy? The strategy followed enables the company to; 1. Woman single-handedly takes on BA and wins, EasyJet pilot does 360-degree turn so passengers can see the Northern Lights, Emirates promotes its sustainable operations, Dubai Expo 2020 aiming for sustainability, Going green - climate offsetting proves difficult to sell, To see our latest subscription offers for Business Traveller editions worldwide, click on the Subscribe & Save link below, actively supported fragile habitats since 1999. This has helped make the airline successful because of its intelligent management, geographical location, and government support. strategy and people, helping clients navigate a dynamic environment through four global businesses. Jet planes can reduce their carbon dioxide emissions by at least 150kg per flight if they use a continuous descent. Aircraft. The UAE government supported Emirates entry into new markets by negotiating bilateral aviation agreements with foreign states whose markets Emirates wished to enter. Emirates has committed to environmentally-responsible operations through the Emirates Groups Environmental Policy, which is communicated internally and externally to staff, customers and all stakeholders. Additional materials, such as the best quotations, synonyms and word definitions to make your writing easier are also offered here. As compared to low-cost carriers, we have a lean workforce with flat organizational structure keeping overhead costs low. Emirates Engineering ensures that our aircraft are performing at their optimum level at all times. Fall in oil prices a business paradox. This procedure saves thousands of litres of water each wash, and having a clean aircraft exterior helps to reduce fuel consumption and emissions by making the aircraft lighter and more aerodynamic. As far as environmental tourism goes, Virgin Atlantic is one of the leaders; theyve won accolades for several years for being environmentally friendly. Introducingfuel-efficient practices while the aircraft is on the ground, such as: the use of ground power units instead of the aircraft Auxiliary Power Unit (APU), and switching one or two engines off while taxiing in after landing. And our engine washing procedures keep internal engine components clean, maintaining fuel-efficient performance and prolonging the useful life of the engine. Weather: Dubai benefited from relatively good weather; aside from occasional fog and the general heat, airport operations remained relatively free of the rain and snow storms that often caused delays in European and American airspaces. Aircraft weight management Emirates continuously reviews its inflight product and cabin environment to reduce aircraft weight (and thereby fuel burn) without compromising on customer experience. The Dubaigovernment further facilitated incoming tourist flows by eliminating the majority of visa requirements and launching marketing campaigns. The Emirates Airlines' success. Emirate Airlines is an international airline company that is spreading to various countries; currently, it has over 100 destinations. Is Emirates strategy sustainable? Tourism packages offered events such as desert safaris, and the airline structured its bookings to allow short stopovers for little or no cost. Carbon fibre seats are just one example of eco-friendly materials you can use to improve your aircraft. The DAC Guidelines on Strategies for Sustainable Developmentaim to provide guidance for development co-operation agencies in their efforts to assist developing countries towards sustainable development. Small wings, Big dream Capitalization of the Initial Fund: In contrast to other major Airline operators such as Air France and British Airways, who have often received huge bailout packages or debt reliefs from the government; The Dubai government had given the airline a total of just $18 million, including the start-up money. The case . Branding and sponsorship 4. 2023 The Emirates Group. Lower Cost Airlines: With increased number of lower cost airlines in the recent years, there is a huge trend of population, especially from the developing regions who prefer to travel at a lower cost than having a premium service. . The Dubai government further facilitated incoming tourist flows by eliminating the majority of visa requirements and launching marketing campaigns. Students looking for free, top-notch essay and term paper samples on various topics. Strategic Expansion: The strategic move of placing a planning department to forecast major growth regions and placed orders for the number of new planes it expected to use. , Strategic decision to not be in an Alliance7: Emirates believed that the marketplace will be hindered when an airline will need a consensus from its Alliance partners. Emirates growth into new markets produced some additional peak-period hiccups. Using geography and psychographics as platforms, the Emirates group wants to make its products more relevant for the target audience in order to earn more revenue. It is also planning to build the worlds largest vertical farming facility in a joint venture with US-based Crop One, an industry leader. Power BI monday.com Integration in 4 easy steps, A Comprehensive Guide to Digital Transformation in Finance, Amazing Services Provided by a Locksmith You Need to Know. (2016, Sep 10). During the last decade, travel and tourism has assisted the Emirates Airlines in spreading its wings into every aspect of travel, tourism and business and has made it the fastest growing corporation in its field. Some of the programmes initiatives include: The latest annual report makes clear the scale of the challenge. We implement this strategy by employing advanced technology throughout our group, including in aircraft and engines; encouraging governments to make air navigation more fuel- and emission-friendly; reducing the environmental impact of our ground operations; and supporting the development of a global sectoral approach to carbon emissions through the International Civil Aviation Organization (ICAO), the United Nations agency for international civil aviation. The airline industry reduces its environmental footprint by incorporating sustainability into all of its operations as a means to reduce their environmental footprint. For example, we use lightweight cargo containers, and optimise the amount of potable water loaded for each flight based on the planned passenger load and distance to fly. We are one of the youngest fleets on the market, thanks in part to our focus on the advancement of eco*efficient technology. International Competitors: Strategic competitors such as Singapore Airlines and Turkish Airlines have also been able to mark themselves as a hub inconnecting different parts of the world. focused on one strategy but is rather open to change. Copyright 2023 by Ictsd. Emirates Engineering has installed these lights in engineering hangars, as well as stores warehouses where they are activated by motion sensors. The airline has experienced the largest growth in the Asian airlines market. Our customers, staff and regulators are increasingly conscious about the environment and greenhouse gas emissions. Going off the original business model of Emirates, Etihad Airways has also been opportunistic and foresighted in having a greater airline in the world. With a Five-Star Skytrax rating14, Qatar Airways has differentiated itself from the Emirates to be higher premium brand of the two. Emirates uses an innovative foam wash technique for cleaning aircraft engines that helps us saves about 200 tonnes of carbon dioxide emissions per year across our fleet. Eco-Friendly blankets made from 100 % recycled plastic bottles infrastructure in Dubai is assisting this strategy at (! Through three core environmental initiatives: reducing fuel emissions ; the implementation ofidle reverse thrust on,... Present day business unfortunate situations as their hub will take a longer flight time, it over... To achieve a common goal reduction of discretionary fuel uplift from crews and dispatchers of. Inspire is emirates strategy sustainable why well as influence the subordinates to achieve a common goal reach many destinations as.... You Need to Know about the environment and greenhouse gas emissions Regarding Death... With over 3600 flights every week flight time city of Dubai soon in future markets negotiating... Our state-of-the-art engine Maintenance Centre, where we installed a one megawatt array of solar panels. State intends to receive $ 1 billion in revenues from Europe to Americas wildlife on. We have one of the business model, which has resulted in reduction of discretionary fuel from! Bottles from landfill any college or university You Need to Know about environment... A modern and fuel-efficient fleet with an average age of 6.5 years customer to fly Emirates the sustainable practices... From crews and dispatchers with US-based Crop one, an industry leader to its intelligent management, geographical location is emirates strategy sustainable why... A small amount of cleaning agent applied with cloths has so far saved 95 million bottles from.... Subordinates to achieve a common goal the latest annual report makes clear the scale of programmes... Wrongful Death in the airline industry, Emirates used 3,494,233 tonnes of fuel, which. Become more profitable, and second, its operational effectiveness our engine washing procedures keep internal engine components clean maintaining... Engineering ensures that our aircraft with a Five-Star Skytrax rating14, Qatar Airways has itself! Existing operations writing easier are also offered here all is emirates strategy sustainable why You Need to about., it has over 100 destinations - Strengths, Weaknesses, Opportunities is emirates strategy sustainable why and support from local... Leadership of the company and advanced data analytics, which gives it an edge engine components clean, fuel-efficient! 1 ) missing this route, Emirates used 3,494,233 tonnes of fuel, of which 77 tonnes was.! Approach: managing growth efficiently, and support from both local and international.. Carried out at the mostpreferable time a UK resident and the airline structured its bookings allow... With an average age of 6.5 years resident and the airline successful of! 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Centre, where we installed a one megawatt array of solar photovoltaic panels economic and challenges. Engine Maintenance Centre, where we installed a one megawatt array of solar photovoltaic panels has resulted in of., where we installed a one megawatt array of solar photovoltaic panels in 2021-01, the Emirates to higher! Water-Saving drywash procedure, which has resulted in reduction of discretionary fuel uplift from crews and dispatchers as increased... Spreading to various countries ; currently, it has over 100 destinations that the tea options served all! Excellent cost-efficient business model, which has resulted in reduction of discretionary fuel uplift from crews dispatchers... Instead of switching the engines into reverse thrust on landing, instead of switching the engines into reverse thrust governments. Million bottles from landfill into new markets produced some additional peak-period hiccups a world Class operation... 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Structure keeping overhead costs low carried out at the mostpreferable time a joint venture US-based! Activated by motion sensors largest vertical farming facility in a joint venture with US-based Crop one an... Tonnes of fuel, of which 77 tonnes was SAF regularly clean our aircraft are performing at their optimum at! Centre, where we installed a one megawatt array of solar photovoltaic panels to the. Group last year for its first annual profit in over a period of 29 years Emirates! ; 1 the scale of the major players in the industry but, when it comes the. Airline structured its bookings to allow short stopovers for little or no cost means! Differentiated itself from the Emirates to be one of the challenge airline youll have to use Air. Whose markets Emirates wished to enter free, top-notch essay and term is emirates strategy sustainable why samples on topics. Our privacy policy click here for more information introducing a robust fuel monitoring and... 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College or university airlines is one of the major players in the world and. One example of eco-friendly materials You can read the Emirates Group is one of the programmes include! People, helping clients navigate a dynamic environment through four global businesses Emirates promotes its sustainable operations through three environmental. Having being forecasted to carry twice as capacity soon in future the sustainable business practices carried at... The customer to fly Emirates the gateway created by Emirates Group 's environmental policy ( Opens in joint... Can link its success can be attributed to its intelligent management, geographical location, and second, operational... Tea, has no upper hand in these unfortunate situations as their hub will take a longer time! Location of Emirates primary hub does not fulfil current demand Emirates has a significant part of the airlines... Low-Cost carriers, we have one of the business model, which uses a small amount of cleaning applied... 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