Sharing their stories verbatim means sharing their perspectives and assumptionswhich can be ugly. A timeline of the (alleged) drama involving Olivia Wilde, Harry Styles, and Florence Pugh. But the truth is that, as far as virtual hangouts go, it was fun. It wasnt really current information, because it couldnt be current information, because everyone was locked at home.. (Ally is the daughter of designer Tommy Hilfiger; Jaime is the daughter of businessman Leo Gleicher.) And she still doesnt read the tabloids. I want to go on record saying it was 100% not true. Maybe the news is disappointing, because it isnt some shadowy Gossip Girl man or someone actually named Cricket Lopez. Gawker is back in the kinder, gentler form of Deuxmoi, an irresistible Instagram account that publishes dozens of crowdsourced blind items a week. People think I work with certain celebrities on posting information, or their PR teams, she said. Separately, however, they each seem to have found success in their post-reality lives. Its just not as exciting as it sounds anymore, she sighed. Because they created the page lol. Whos wearing a mask, and whos not? Thats right. Biebs and Hailey! said a follower who noted that the submissions subject line, Baby Baby, could refer to singer Justin Biebers 2010 single. Run by an anonymous New York City woman, Deuxmoi has exploded in popularity this year by sharing both scandalous and shockingly mundane updates about the A-list on the platforms Stories feature. Nobody would know she was gone. As for blinds? Every evening, she would come home and spend up to eight hours working on @deuxmoi, which by then had a companion website for soliciting submissions. A couple of girlies who at least at one point worked in fashion: Meggie Kempner, granddaughter of a famed socialite, appears to have founded it with Melissa Lovallo, who allegedly still runs it. Megan Fox Deletes Instagram Following Machine Gun Kelly Breakup Rumors, Over the weekend, the actor deleted every photo of her fianc and posted an image of burning letters alongside a lyric from Beyonc's, A Brief History of the Trope That Meghan Markle Didnt Google the Royals Before She Married Harry. Starring Ally Hilfiger and Jaime . I interned in the U.S. Senate and would see Bernie Sanders in the cafeteria getting soup for lunch fairly often, a tipster wrote in a DM. In a whirlwind, Gleicher was signed on as a producer, and after that, "it was all kind of downhill from there." He is based in New York City and his favorite film is Pretty Woman.. 2023 Cond Nast. People she gossiped about would be gossiping about her. One person thought of it, and then it just caught on.. Dec 3, 2021. Jaime Gleicher and Bella Brewster met on the NYC social circuit 20 years ago and their friendship grew with them into adulthood. Armchair investigators cross-referenced archived blog posts with LinkedIn profiles. To entertain herself, she posted a request on Instagram: celeb stories (first or second hand) you are willing to share., At the time her account, @deuxmoi, had 45,000 followersholdovers from a short-lived style blog that the woman had launched, with a friend, six years prior. I'm just saying as the account has grown and audiences have grown, I've tried to stick to not posting certain things.". You can fucking see into everyones apartment.) Stories about celebrity sexual encounters are so common that, the woman told me, she was hoping for sponsorship from Trojan condoms. This choice bit of gossip was revealed earlier this month on the Instagram account @deuxmoi, the new outlet of choice for the celebrity-obsessed. Im now going down a rabbit hole about GWNJ being deux moi. The human drive to socialize is not just the desire to connect but also the desire to observe. Why? Had there been a shift in the accounts voice ? Statements made on this account have not been independently confirmed, a disclaimer reads on the Deuxmoi Instagram page. Many are curse words or slurs. Ally, for starters, made headlines in June for her luxe wedding to Steve Hash on the private island of Mystique in the West Indies. She made an exception during the week of the election, however, when she received an anecdote about Senator Bernie Sanders. Shannon suggested if you googled who she thinks deux moi could be, theyre a problematic influencer - who we thinking?! The type of followers I have, they know everything, she said. Casual intimacies normally accrued by sharing space with othersstrangers offering seats on the subway, coworkers sharing knowing glances in the hallcame at a slower rate. To me, the most important information is not the scandalous or salacious stuff. It was meant to be a way to get to know your favorite celeb better outside of a PR-spin perspective.". Amateur sleuths routinely work together to solve blind items, often on Facebook and Reddit pages dedicated to the practice. Subscribe by March 8 to get the Hollywood issue, guaranteed. That they cant wrap their heads around someone who doesnt want that?, When I asked whether her desire to maintain anonymity was at odds with her willingness to post about others, the woman balked. While Bella continued to make her creations for the chic and powerfulwomen of Los Angeles, Jaime went back to NYC with a thick stack of rainbow sparkle on her wrists and neck. Im totally satisfied. Vanessa Bryant Settles Helicopter-Crash Photo Lawsuit for $28.85 Million. It was just a forum for people to share with each other and maybe not feel so alone that their favorite celebrity happened to treat them like s--- during their two-second interaction. The accounts FAQ was more explicit: Believe what you want, or dont believe any of what is posted. (The woman took down the story.) I feel like youre not really getting that information anywhere, and this is coming straight from the people who have served them or worked with them. Perhaps accordingly, the woman said that the people she gossips about rarely complain. This user-submitted gossip disappears after 24 hours, making it all the more important for interested parties to click through on a daily basis. And thebiggest blind item of all remains: Who is @deuxmoi? Jaime, who has always been obsessed with Rainbows, found that her mood lifted instantly. In January, shortly before a mob at the U.S. Capitol would prompt the FBI to put out a social media dragnet for insurrectionists, I emailed @deuxmoi one last time. One day, she posted an innocent callout: Send in any experiences youve had with a celebrity., It became what it is today purely by accident, Deuxmoi explained. Just as life on lockdown upended tabloid media, a real-life Gossip Girl sprang up to change the way we get our daily dish. Its nun versus AI in Damon Lindelofs new series. In December she took breaks from @deuxmoi and posted less frequently. But all of the attention has only made the administrator behind it even more selective about who she talks to, mostly because, she says, she has felt burned by some reporters. A place to discuss the podcast FluentlyForward and blind items, Press J to jump to the feed. Sure, the students at infamous fictional prep school Constance Billard have a powerful, mysterious gossip czar to answer to, but to be honest, so do we: Deuxmoi. Going viral at the start of the pandemic in March 2020, the account now boasts 1.3 million followers and has completely transformed the celebrity news industry. "I wouldn't give this line of work up for anything," she told The Eye in 2017. This thread has an old picture with someone tagged as Deuxmoi. Influencers should always take photos with fans.. Even when a celebrity requests a phone call or coffee date with her, she politely declines. Blind-item enthusiasts will learn a gossip outlets lexicon. While Bella was a stay at home mom becoming an entrepreneur, Jaime experienced a family tragedy. Please note that this form cannot be used to reset your Google or Facebook password. This was started for F-U-N.. She described the Facebook group as her biggest stressor. In no way is the owner of Deuxmoi affiliated with this subreddit. Part of me is like, oh, thats cool, but another part of me is like, God, I wish no celebrity knew about it. Even so, Feldman had to fill his article with disclaimers that what he is doing is not doxing, because he only pieced together public, basic information like names and professions, and that because DeuxMoi is a public figure with increasing influence, its a matter of public interest to know whos running the thing. Jaime Gleicher was born on 17 January 1985 in New York City, New York, USA. What if it's Nikita . She also doesnt break news of deaths or share stories that involve a celebs closeted sexuality. Jaime Gleicher and Sheila Gleicher attend the Animal Haven Gala 2018 at Tribeca 360 on May 22, 2018 in New York City. Its not real life. Jaime (who you may remember as producer and star of one of the first reality television shows, MTVs hit Rich Girls), is a practicing nyc adolescent psychotherapist (and mental health advocate! Use of this site constitutes acceptance of our User Agreement and Privacy Policy and Cookie Statement and Your California Privacy Rights. When the 39-year-old actor goes to the local sandwich shop in his Massachusetts hometown, he always orders the same thing: a ham sandwich. Jaime (who you may remember as producer and star of one of the first reality television shows, MTV's hit Rich Girls), is a practicing nyc adolescent psychotherapist (and mental health advocate! I just read a theory that its @notskinnybutnotfat. Still, the woman behind Deuxmoi considers herself to be the original. She published the stories anonymously and verbatim, always as screenshots. I dont do any additional research. When I told Juliet about my final exchange with the @deuxmoi email account, she weighed the possibilities. When JG was pursuing a masters degree in psychology, deuxmoi was already an established fashion website run by TWO women in the fashion industry. You made it! This can be as juicy as breaking election results before it's been publicly revealed, or as banal as Kylie Jenner tipping her waitstaff horribly (a billionaire? Attaching this anecdote to her name for all the infinities of Google eternity is a responsibility that I dont want. Before @deuxmoi pivoted to original gossip in March, the account routinely posted screenshots of blind items from the gossip site Crazy Days and Nights. ", Meanwhile, after a public battle with depression and an eating disorder, Jaime has turned her own mental health struggles into a drive to help others with theirs. In mid-December, one of the hottest spots to be seen in New York City was the Deuxmoi holiday party in the Chelsea neighborhood of Manhattan. Live Rainbowfully has donated percentages of sales to Animal Haven shelter, of which Jaime is on the board of: Feed our Heroes, The LifeWay Network, ACLU, Planned Parenthood, The Chain, The Trevor Project and, most recently, donated 100% of an exclusive swarovski bracelet that reads Make Rainbows Not War to relief for Ukranian children. She previously used Deuxmoi to promote a lifestyle site that she started with a friend in 2013. Its the name of a person with no claims to fame and a sort of classically white-collar-woman-in-the-city life, as depicted in a December feature on the woman on Bustle, which cataloged 24 hours in her life. Either way, an internet detective just had his J. Jonah Jameson moment, and thats as good a story as YOU DIDNT HEAR IT FROM ME BUT I SAW A SPROUSE TWIN WALKING A DOG IN WILLIAMSBURG AND HE WAS MAKING HIS GIRLFRIEND HOLD THE POO BAG or whatever. , A post shared by Jaime Gleicher LMSW (@jaime_the_therapist) on Dec 12, 2017 at 3:06pm PST, Now 33, Jaime thinks it's the highest compliment when someone tells her she seems different than she did on TV. Not everyone accepts the womans abdication of responsibility. An anonymous source recently claimed that Mr. Evans asks for pickles, tomatoes, a little mustard, and extra mayo on wheat, with salt and vinegar chips on the side, and he always puts money in the tip jar.. They have the tools. I didnt even say send me celebrity sightings. Benjamin Zipursky, a Fordham Law professor and expert in defamation, noted that publishing online and verbatim may actually shield @deuxmoi from liability. When the final piece fell into place and Juliet seemed to have solved the mystery, I texted her in giddy celebration. Their theories would become a headache for the woman. From left to right is @girlwithnojob, @emilygellis (who was the owner of thesnapstylist IG.). Statements made on this account have not been independently confirmed, the handles Instagram bio read. (But when judging blind gossip, remember that confirmation bias is at play: Items that fizzle are easily forgotten or linger, forever unverified.) In fact, we're not even sure the former . All screenshots.. Liked by Jaime Gleicher. Styles, Drew Barrymore, Paris Hilton, Kim Kardashian West, Julianne Moore, Paul Rudd, Keanu Reeves and Hugh Jackman. Over the pandemic, Jaime used what had now become her greatest coping skill and expanded the Live Rainbowfullybrand to include Masklettes, Pouchlettes, Baglettes, Ringlettes, Hair RainBOWS, Cliplettes, Bead Kits, Sunglasses, Rescues & Rainbows custom petapparel and Live Rainbowfully Home: all bespoke and made to order. its jaime gleicher but i dont think its her because shes a therapist and never worked in fashion (deuxmoi worked with hailey bieber) and doesnt seem like the lifestyle brand type, Its tough because she said its a pop culture influencer and not a beauty influencer. You have to understand, when youre responding to hundreds of messagesIm not an empath in any sense of the word, but just by reading and responding and interacting youre taking on other peoples emotions, she said. The whole show is in a silly, goofy mood. So no, Deuxmoi is not vetting or verifying the information she shares. So that everyone behaved themselves knowing Deuxmoi was watching. I just ask the reader to be discerning and, you know, decide for themselves if they think its true or not, she added. Ashton obvs perfect, wrote the friend of a pilot who allegedly flew the couple on a private airplane. You\'ll receive the next newsletter in your inbox. This kind of idle gossip proved especially engrossing during the beginning of the pandemic, when most celebrities were locked in their multimillion dollar homes, not doing anything, and the traditional tabloids had little to report. Their identity remains anonymous. DeuxMoi then scoffed at the idea that Hill would be considered A-list, and dug in their heels when followers came to his defense. According to many of its foremost practitioners, gossip changed in 2020. Created Jun 16, 2020. She was insulted. Deuxmoi's biggest regret? I run an Instagram account. Soon after, model Hailey Bieberwho is Justins wifeused her Instagram account to scold Us Weekly: Since I know you guys were about to break your lil story, she wrote, Im not pregnant. Is she problematic in any way? She did an interview with no voice distortion. While working on this article, I heard about two group text-message threads, one composed of Hollywood starlets and jet-setters and the other of New Yorks fashion and media elite, trying to unmask the woman. Her higher education experience also showed her "that you can evolveyou can change.". A follower recently bought a Deuxmoi sweatshirt and promised to wear it on a Hollywood set they were working on as a crew member. The Celebrity Gossip You Wont Find in the Tabloids, https://www.nytimes.com/2020/11/17/style/deuxmoi-gossip.html, Photo illustration by Axelle/Bauer-Griffin, via Getty Images; The New York Times. Can evolveyou can change. `` as screenshots a follower recently bought a Deuxmoi sweatshirt promised. 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